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Vegan Boss in Santa Monica

VEGAN BOSS Performs at 3rd Annual National Animal Rights Day, June 9     Animal Rights Evangelist and Vegan Rapper Preaches Awareness Through Music at Santa Monica Beach!  

June 6, 2013 -- SANTA MONICA, Calif. -- Vegan rapper and animal rights evangelist VEGAN BOSS performs at the Third Annual National Animal Rights Day, held on the beaches of Santa Monica north of the Santa Monica Pier, June 9 from 12pm till 5pm. VEGAN BOSS performs from 1:40pm until 2pm. The event commemorates the billions of animals losing their lives every year by human hands and includes the public signing of the 50-foot-long Declaration of Animal Rights.

"When I was approached by my friend Brenda Calvillo to perform at National Animal Rights Day, I jumped on it," says VEGAN BOSS. "Animal Rights is something I truly believe in and am passionate about. I use my music to raise awareness about the same issues NARD stands for."

This performance comes at the heels of the rapper’s highly successful performances last month at the Fourth Annual Los Angeles Vegan Beer & Food Festival, held on the famed Sunset Strip, and at the Animal Advocacy Museum in Pasadena. "VEGAN BOSS did an amazing job," said Animal Advocacy Museum founder Prabhat Gautam. "We will certainly ask him to come back and perform again in the future."

VEGAN BOSS will be performing "F*ck Fur," "Animal," "Dreams," "I Love That," and a brand new song debuting live at NARD, entitled "Everything is Vegan." In addition to the live performances, VEGAN BOSS will have The Vegan Federation T-shirts available for sale, and will be available to meet with fans for photos and outreach.

"Every year in the United States, 10 billion land animals and 20 billion sea animals are killed for food. An additional 10 million die in laboratories, and 3 million are killed for their skin and fur. Another 200 million are killed by hunters," says NARD coordinator Vida Jafari. "Activists hope to educate the public about this reality and offer an alternative: adopting a cruelty-free, non-animal based lifestyle."

"Through his music, lifestyle, and involvement with the Animal Rights movement, VEGAN BOSS is absolutely one of these activists who will change the hearts and minds of many through his art," Jafari continues. "We are thrilled to have VEGAN BOSS perform for Los Angeles' very first National Animal Rights Day. His fire and commitment to Animal Liberation does not go unnoticed."

VEGAN BOSS leads a cruelty-free life and spends a significant amount of his free time, in the trenches, fighting for animal rights and trying to raise awareness about the atrocities inflicted upon these animals on a daily basis. In addition to raising awareness about animal cruelty, he also helps people adopt a healthier way of living, erase the stereotype all vegans are hippies, and bring love back into the hearts of mankind. His music and past performances can be seen here; fans can follow his work and mission here. His single, "I Love That," can be purchased at iTunes here.

The Third Annual National Animal Rights Day, including its calendar of events, visit http://www.thenard.org/ and its Facebook page at https://www.facebook.com/events/171874509634744/. The event is free to attend.

About VEGAN BOSS: This journey of compassion started back in 2009, when VEGAN BOSS (formerly known as J FIELDS) was helping a friend prepare for a demo against vivisection at UCLA. He was infected with knowledge that he just couldn't ignore - but it wasn't until the day of the protest that VEGAN BOSS felt the energy of the movement. Every since that day, VEGAN BOSS has been leading a cruelty-free life and spending a significant amount of his free time, in the trenches, fighting for animal rights and trying to raise awareness about the atrocities inflicted upon these animals on a daily basis. It was due to this lifestyle change that VEGAN BOSS decided to change the direction of his music. "You see, when we're out here protesting, only people walking or driving by the protested area become aware. Music has the ability to reach millions, even billions, of people in an instant," says VEGAN BOSS on his method of protest. He not only raises awareness about animal cruelty, but also helps people adopt a healthier way of living, erase the stereotype that all vegans are hippies, and bring LOVE back into the hearts of mankind. VEGAN BOSS is more than just a rapper – he is a visionary. For more information, visit https://twitter.com/VeganBoss and http://www.youtube.com/user/TheVeganFederation.

About National Animal Rights Day: Established in 2011 by the "Our Planet. Theirs Too." Foundation in New York City, National Animal Rights Day (NARD) has become an annual tradition in the US. On this day, we remember, and give a voice to, the billions of animals who die by human hands in this country every year. We mourn their loss, reiterate their rights to live happy and free, and celebrate their existence in our lives. Starting with a collective requiem ceremony and signing of the 50-foot-long Declaration of Animal Rights, a festival of music, food, and displays will take over, encouraging the public to join our vision by adopting an animal and planet-friendly lifestyle. You are invited to participate in this historic annual event, to embrace an alternate vision for life on planet Earth for all species. For more information, visit http://www.thenard.org/ and its Facebook page at https://www.facebook.com/events/171874509634744/

 Keywords: VEGAN BOSS, @VeganSwag87, VEGANBOSS87, National Animal Rights Day, NARD, Santa Monica, animal rights, vegan, cruelty-free, vegan rapper, vegan rap, June 9

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   Please direct all media requests for VEGAN BOSS to: Adella 310.804.0514 pr@theveganboss.com


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