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New Single 'EARN' Releases from VEGAN BOSS

VEGAN BOSS Releases 'E.A.R.N.,' Announces Collaboration with Expand Animal Rights Now

Vegan Rap Evangelist Partners with Non-Profit Animal Rights Group to Promote Cause!

August 1, 2013 – LOS ANGELES, Calif. – Vegan rapper and animal rights evangelist VEGAN BOSS releases his newest song, "E.A.R.N.," on ReverbNation.com, in support of his recent collaboration with animal rights non-profit Expand Animal Rights Now (EARN). Fans of VEGAN BOSS’ music, as well as his message, can hear the song at http://www.reverbnation.com/play_now/18144735.

"I came up with the idea to partner up with EARN on my debut album," says VEGAN BOSS. "EARN is trying to accomplish almost exactly the same thing as I am. Their vision aligns perfectly with what my music is saying and to whom I market to. I feel this partnership was meant to be. Together, we will change the world!"

VEGAN BOSS and EARN are collaborating on the release of the vegan rapper’s debut album, Compassion is the Fashion. A CD launch party will be held at legendary Hollywood nightspot The Roxy on Tuesday, August 13. More information about the album launch party can be found via VEGAN BOSS’ Facebook page, at https://www.facebook.com/events/678394545508841/.

"EARN’s partnership with Vegan Boss is, quite simply, a match meant to be, and one that without a doubt is going to change the world," says EARN Founder and President Jill Ryther, Esq. "When we first started collaborating on our visions for the future, we realized that our approaches, ideals, and dedication fueled one another, and that together there was not a single person we couldn’t reach. Through our partnership comes the end to the property status of animals as we know it. This song speaks directly to this goal, and EARN couldn’t be more proud."

VEGAN BOSS’ debut album launch comes at the heels of the rapper’s highly successful performances at the Fourth Annual Los Angeles Vegan Beer & Food Festival, held on the famed Sunset Strip, and at the Animal Advocacy Museum in Pasadena. The animal rights evangelist also recently performed at the Third Annual National Animal Rights Day, held on the beaches of Santa Monica.

"50% of all album sales will be going to EARN, to help them further their cause," says the cruelty-free evangelist, who preaches conscious living and a vegan lifestyle. "All proceeds from the album launch party will be going to EARN as well. It’s a very important goal for me to get my message heard and to support like-minded organizations; if we all work together, we all win." VEGAN BOSS’ list of songs include "Animal," "Dreams," "I Love That," "Everything is Vegan," "F*ck Fur," "Changed," and now, "E.A.R.N."

VEGAN BOSS leads a cruelty-free life and spends a significant amount of his free time, in the trenches, fighting for animal rights and trying to raise awareness about the atrocities inflicted upon these animals on a daily basis. In addition to raising awareness about animal cruelty, he also helps people adopt a healthier way of living, erase the stereotype all vegans are hippies, and bring love back into the hearts of mankind. His music and past performances can be seen here; fans can follow his work and mission here.

VEGAN BOSS’ single, "I Love That," can be purchased at iTunes here. His newest song, "Changed," is also available at iTunes here.

About VEGAN BOSS: This journey of compassion started back in 2009, when VEGAN BOSS (formerly known as J FIELDS) was helping a friend prepare for a demo against vivisection at UCLA. He was infected with knowledge that he just couldn't ignore - but it wasn't until the day of the protest that VEGAN BOSS felt the energy of the movement. Every since that day, VEGAN BOSS has been leading a cruelty-free life and spending a significant amount of his free time, in the trenches, fighting for animal rights and trying to raise awareness about the atrocities inflicted upon these animals on a daily basis. It was due to this lifestyle change that VEGAN BOSS decided to change the direction of his music. "You see, when we're out here protesting, only people walking or driving by the protested area become aware. Music has the ability to reach millions, even billions, of people in an instant," says VEGAN BOSS on his method of protest. He not only raises awareness about animal cruelty, but also helps people adopt a healthier way of living, erase the stereotype that all vegans are hippies, and bring LOVE back into the hearts of mankind. VEGAN BOSS is more than just a rapper – he is a visionary. For more information, visit https://twitter.com/VeganBoss and http://www.youtube.com/user/TheVeganFederation.

About Expand Animal Rights Now (EARN): Expand Animal Rights Now’s (EARN) primary objective is to use the legal system, education and outreach to end the exploitation of all animals. To further that goal, EARN’s attorneys act as pro-bono or contingency based legal counsel representing individuals who wish to file lawsuits that will protect or expand the rights of animals. EARN is specifically interested in cases that have a systematic influence. While we recognize that every animal is equally important, EARN focuses on cases with the potential to expand animal rights across the board. EARN’s primary goal is to put an end to the property status of animals. Existing laws mistakenly treat animals as if they are inanimate objects, no different than furniture or appliances. Because animals are treated as property, they are denied some of their most fundamental rights. Animals are valuable, intelligent beings capable of compassion, altruism, and heroism, and they deserve to have their lives and interests protected. EARN also educates members of the community about current animal protection laws while working to strengthen or improve those laws. In addition, EARN serves as a rescue organization for animals that have been mistreated, abused, neglected, or abandoned. EARN is a voice for animals who cannot speak for themselves. For more information, visit http://expandanimalrightsnow.org. Download EARN’s logo here.

Keywords: VEGAN BOSS, @VeganSwag87, VEGANBOSS87, EARN, E.A.R.N., animal rights, vegan, cruelty-free, vegan rapper, vegan rap, conscious living, Compassion is the Fashion, The Roxy, CD release party, August 13

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Please direct all media requests for VEGAN BOSS to: Adella 310.804.0514 pr@theveganboss.com



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