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SFK join forces with PETA - KFC cruelty resurfaces

Something for Kate have joined forces with PETA (People for the Ethical Treatment of Animals), to forge a campaign against KFC. As mentioned previously on the site, the band have been involved with PETA in campaigning against cruelty to animals.

 Something for Kate have joined forces with PETA (People for the Ethical Treatment of Animals), to forge a campaign against KFC. As mentioned previously on the site, the band have been involved with PETA in campaigning against cruelty to animals. Something for Kate originally shot this image in late 2004, and due to the fact that KFC have resisted changing their cruel practices towards chickens, the campaign will be going ahead immediately. SFK are involved in the campaign in Australia and Germany in particular.

It's Out! Something for Kate Blasts KFC Cruelty to Chickens in New PETA Ad:

As we mentioned a few months ago, Something for Kate has joined the world's largest animal rights group, People for the Ethical Treatment of Animals (PETA), to release a new ad in their campaign against KFC's cruel treatment of chickens. Well the ad is out! The ad shows the band crouched in a glass cube next to the tagline "Cramped, Scared, Abused: See Life Through the Eyes of a KFC Chicken". Stephanie, Clint and Paul are posed in a Perspex box to highlight the lack of space and abusive treatment that chickens suffer on KFC-supplier farms.

The ad is the latest in PETA's international campaign to pressure KFC to improve animal welfare at its factory farm and abattoir suppliers. Undercover investigations at chicken farms in Parwan, Victoria, have turned up exactly the same abuses that have been documented on KFC-supplier farms around the world - including crippled chickens living in crowded, filthy conditions and sadistically tortured. In a slaughterhouse in West Virginia, USA, workers were caught kicking, throwing and stomping live birds in a video available on KentuckyFriedCruelty.com. The Sunday Mirror led a report on an investigation into a KFC supplier in the UK with the headline "Distressed and Dying in a Cramped Shed ... Nobody Does Chicken Like KFC".

Some background on PETA's Kentucky Fried Cruelty Campaign:

In 1997, in response to a court verdict in the UK that held that McDonald's is "culpably responsible" for egregious cruelty to animals that, according to the judge, would shock and horrify any kind person, PETA launched a campaign focused on changing McDonald's poor animal welfare practices. Three years later, McDonald's made changes that were completely unprecedented and which world-renowned Australian philosopher Peter Singer called the biggest changes for animals in 30 years.

While PETA was campaigning against McDonald's, it began discussions with KFC, which agreed to hire all four of the people PETA recommended as animal welfare advisors. Things were looking good. However, after two years of talking and no action or serious commitments at all to improve life for even one animal, PETA declared a campaign against KFC - a campaign that has, thus far, included more than 8,000 demonstrations and the support of celebrities including Pamela Anderson, Sir Paul McCartney, Black Eyed Peas, Jet, Chrissie Hynde (who is being inducted into the Rock and Roll Hall of Fame this year), His Holiness the Dalai Lama, notable civil rights activists in the US and us.

Basically, KFC kills more than 750 million animals every year. The animals are bred and drugged so that they grow about six times as fast as they did just 50 years ago. This means that they can barely walk and they often become crippled and die. Their sheds stink of faeces and urine, and the chickens suffer from all kinds of diseases and lung problems. When they are gathered for slaughter, the birds are thrown into crates four or five at a time by poorly trained, underpaid workers, resulting in broken bones and bruising. At slaughter, they have their throats slit, and many are scalded alive in tanks of hot water, while still fully conscious and able to feel pain. Something for Kate has joined with PETA to try to convince KFC to make some changes (basic stuff, recommended by their own scientists), but KFC is refusing.

To find out more about PETA, KFC and what you can do to help, please visit http://www.KentuckyFriedCruelty.com