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McCartney backs NZ cruelty-free campaign

Calls for an end to "unimaginable pain and suffering" of animal testing for cosmetics

Sir Paul McCartney has given his backing to Humane Society International and SAFE's Be Cruelty-Free campaign, the largest-ever global effort to end animal testing for cosmetics worldwide.

In many countries, animals such as rabbits, mice and guinea pigs continue to have cosmetic chemicals dripped in their eyes, spread on their sensitive skin or injected into their blood.

Such testing is already banned in Europe, and a further ban on the sale of cosmetics that have been newly tested on animals in other parts of the world is due to come into effect in March 2013. Sir Paul has sent a powerful message to consumers across the globe to sign the Be Cruelty-Free pledge and help end the suffering for good.

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