[The Daily Tar Heel]

UNC students can earn $1 just by watching a video today -- at the cost of their appetite.

Students are being paid to watch a four-minute video about animal laughter Monday and today.

The video is shown on a vehicle with multiple screens that is parked in the metered parking lot by the ATMs on Raleigh Street.

The video is part of the 10 Billion Lives tour, a national campaign to bring attention to controversial animal farming practices.

The tour is sponsored by the national non-profit Farm Animal Rights Movement (FARM) and attempts to shed light on the farming practices by showing a graphic video.

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full story:
http://www.dailytarheel.com/article/2012/10/video-makes-people-go-vegan