Lydia Guevara, Che's Granddaughter, Poses Semi-Nude For PETA
June 18, 2009
NEW YORK � The granddaughter of Cuban revolutionary
leader Ernesto "Che" Guevara is at the forefront of another revolution _ for
Lydia Guevara poses semi-nude in a PETA campaign that
tells viewers to "join the vegetarian revolution," said PETA spokesman Michael
The print campaign is expected to debut in October in magazines
and posters, McGraw said. It will be launched first in Argentina, where Che
Guevara was born, and then internationally. PETA approached the 24-year-old in
recent months after finding out she was a vegetarian, McGraw said.
ad, Lydia Guevara wears camouflage pants, a red beret, and bandoliers of baby
carrots while standing with one fist on her hip and the other outstretched.
"It very much evokes the tag line of the ad, which is 'Join the vegetarian
revolution,'" McGraw said. "It's an homage of sorts to her late grandfather."
Che Guevara was a Marxist leader who played a pivotal role in Fidel Castro's
rise to power in Cuba. He was executed in Bolivia in 1967.
The ad is
PETA's first campaign promoting vegetarianism in South America.
the best way to save animals is not to eat them," McGraw said.
others who have promoted vegetarianism for PETA include Paul McCartney, Forest
Whittaker and Alicia Silverstone.