April 24, 2013
Norm Phelps' New Book
on the Strategies of the
Animal Rights Movement
Changing the Game: Why the Battle for Animal
Liberation Is So Hard, and How We Can Win It by Norm Phelps, a Flashpoint
ebook from Lantern Books
Read Changing the Game for a thoughtful look at
some very important questions, including:
· Why is animal liberation
the hardest battle for social justice ever fought?
· How has the
political environment in America made the struggle even harder?
should the animal rights movement relate to other social justice movements?
· How should the animal rights movement respond to the rise of China,
India, Brazil and other nations of the East and South?
· Why is the
abolition of human slavery not a valid strategic model for the abolition of
· How do welfare reforms and other "moderate"
initiatives promote abolition?
· Why is a "two-track" strategy that
includes more moderate tactics along with abolitionist/vegan advocacy
essential to achieving liberation?
· Why are militant direct actions
that include large-scale vandalism, fire, or bombing a form of "suicide by
cop" for the American animal rights movements?
Norm Phelps' previous
book, The Longest Struggle: Animal Advocacy from Pythagoras to PETA, has
been called a definitive history of animal protection, and Norm has been
selected to make the plenary presentation on the history of the American
animal rights movement at AR2012 and AR2013. A frequent speaker at animal
rights conferences, Norm is a member of the Institute for Critical Animal
a member of Unitarian-Universalist Animal Ministry (www.uuam.org),
a regular contributor to Dharma Voices for Animals (www.dharmavoicesforanimals.org),
and a founding member of the Society of Ethical and Religious Vegetarians (www.serv-online.org).
What Movement Leaders Are Saying about Changing the Game:
authors write with the high level of clarity, research, and thoughtful
insight as Norm Phelps. This is an important book for anyone seeking to
understand the roots of our abuse of other animals, the social movement to
end that abuse, and specifically how that movement must wage its campaigns
in order to prevail. If you care about creating a more humane society for
all animals--human and nonhuman--read this book. But don't just read it: Turn
this great knowledge into practical action and go about creating that better
Paul Shapiro, Founder of Compassion Over Killing and Vice
President of farm animal protection for The Humane Society of the United
"Why is animal liberation ‘the most difficult battle ever
fought' and, more importantly, how can animal advocates overcome the
movement's many and profound hurdles to win freedom for other species? With
Changing the Game, Norm Phelps brings his considerable experience and talent
to bear as he responds to these questions with well-crafted prose
characterized not just by optimism but assurance. Framed by history's great
social justice movements, this book explains why the modern animal rights
movement has enjoyed so little progress and sets forth a clear and practical
strategy for re-writing the rules of the game and achieving success.
Beautifully written and cogently argued, this is essential reading for
novice activists, veteran agitators, or anyone else who wants to see an end
to humanity's unrelenting enslavement and slaughter of animals. I learned a
great deal from Changing the Game, and I highly recommend it.
Hawthorne, author of Striking at the Roots: A Practical Guide to Animal
Activism and Bleating Hearts: The Hidden World of Animal Suffering
"Changing the Game is a very valuable contribution to animal protectionism.
It is thoughtful and it is not dogmatic, taking seriously the range of views
on topics that have polarized the movement. In addition, its historical
context for contemporary debates is very helpful."
Kaufman, M. D., President, Christian Vegetarian Association, author "Guided
by the Faith of Christ: Seeking to Stop Violence and Scapegoating."
(Vegetarian Advocates Press, 2008: available from the Christian Vegetarian
Association, Amazon.Com, and other online booksellers.)
"At a time
when a major shift to vegan diets is essential to avoid a climate
catastrophe, major food, water, and energy scarcities, and other
environmental disasters, Norm Phelps' brilliant book provides the tools to
enable animal rights and vegetarian activists to break through the apathy,
denial, and misinformation that is keeping people from making dietary
changes. One does not need to agree with every concept in this insightful,
very well-written book to recognize its potential to get dietary
considerations onto society's agenda and to help move our imperiled planet
onto a sustainable path."
Richard H. Schwartz, President, Jewish
Vegetarians of North America; President, Society of Ethical and Religious
Vegetarians; author Judaism and Vegetarianism and Who Stole My Religion?
For more information, visit
www.lanternbooks.com. Or visit your favorite online bookseller.