16/03/2007 - One of the first 100 per cent vegan cosmetic ranges has
been launched in Europe and the US, capitlising on the ever-increasing
consumer desire for products that are eco-friendly and that join the
on-going fight against animal testing in cosmetics.
The company actively promotes the use of natural ingredients that are
tested on human volunteers instead of on the more un-willing
participants, animals. In line with this, the range also steers clear
of using any animal body part or by-products in any of its products.
With consumers growing increasingly environmentally aware, there has
been an influx of cosmetic products pandering to the 'organic and
natural' cosmetics trend.
However, many manufacturers are still using animals as a means of
testing the efficacy and dermatological safety aspects of the cosmetic
formulations, despite the natural ingredients in the products.
An increased need for animal testing following the revised
Registration, Evaluation and Authorisation of chemicals (REACH)
proposals regulating the use of chemicals throughout the bloc has
caused many environmentalists to object to the costly process.
EU governments and legislators agreed late last year on proposals
regulating the use of chemicals throughout the bloc, moving the
legislation a giant step forward toward implementation.