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Lush Cosmetics and Humane Society International Launch Global Campaign To End Cosmetics Testing on Animals

Delhi (17 April 2012) � Humane Society International and Lush Cosmetics have launched the largest-ever global campaign to end animal testing for cosmetics. The campaign, launched to coincide with World Week for Animals in Laboratories, is being rolled out simultaneously in 48 countries and more than 700 Lush stores in India, South Korea, Australia, New Zealand, Europe, Russia, Canada, and the United States. HSI also operates a scientific outreach program in other countries, where the testing of cosmetics on animals is still required by law.

N.G. Jayasimha, India campaign manager for Humane Society International, said:

�Thousands of animals such as rabbits and mice endure painful tests produce new lipsticks and shampoos. Animal testing is the ugly secret of the beauty industry, and it�s time for it to stop. �

Such testing is already banned in Europe and a further ban on the sale of cosmetics been newly tested on animals in other parts of the world is expected to come into effect in March 2013. Indian law does not expressly require animal testing for cosmetics whose raw ingredients are generally recognised as safe according to national standards. Yet some companies continue to produce or use new cosmetic ingredients and test these on animals.

HSI offices around the world are joining with Lush to end cosmetics cruelty with nationwide consumer campaigns in each region. HSI will also work with politicians, regulators and scientists to press for change. Consumers are being urged to sign a national petition in Lush stores and online at or just by giving a missed call on 080 30050050. Citizens will be able to support both an international ban, and at the same time send a strong message to the Indian government that animal testing for cosmetics needs to be banned by law.

Hilary Jones, ethics director at Lush Fresh Handmade Cosmetics, said:

�Animals across the globe have waited long enough for legislation to end their cosmetics suffering. Whilst testing bans are not yet in place in every country in the world, companies like Lush have adopted voluntary codes of practice to cut animal testing from their business. But animals should not have to rely on voluntary codes of conduct; they should be protected by robust laws that force ALL companies to adopt humane methods to bring their products to market. We know that the public want cosmetics to be cruelty-free so it's time for governments across the globe to take animals out of cosmetics testing.�

Lush and Humane Society International believe that testing on animals to produce new cosmetic products or ingredients is unjustified. Animals are subjected to considerable pain and distress during toxicity tests Animal toxicity tests are also scientifically unreliable for assuring human safety because animals and humans can respond very differently to the same chemicals.

Media Contacts:

Humane Society International:
N.G. Jayasimha, +91 9490732614,
Lush: Deepa Suresh, t +91 9902099618, f 080 42135072,
K. Vijay, t +919972452777, f 080 42135072,

Notes to Editors:

Lush does not conduct or commission tests on animals and operates a fixed cut off date for individual ingredients, requiring that they have not been animal tested by or on behalf of a manufacturer since 1st June 2007 at the latest. Humane Society International and its partner organisations together constitute one of the world's largest animal protection organisations backed by 11 million people. For nearly 20 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands-on programmes. Celebrating animals and confronting cruelty worldwide � on the Web at

Lush: Since establishing 17 years ago, Lush Cosmetics has been driven by innovation and its ethics. Creators of pioneering beauty products such as the fizzing bath ballistic, shower jellies, solid shampoo bars and Toothy Tabs solid toothpaste. Lush places emphasis on fresh ingredients like organic fruits and vegetables. Lush operates a strict policy against animal testing and supports Fair Trade and Community Trade initiatives. Lush leads the cosmetics industry in combating over-packaging by running public awareness campaigns and developing products that can be sold �naked� to the consumer without any packaging. Lush has been awarded the RSPCA Good Business Award for 2006 and 2007, the 2006 PETA Trailblazer Award for Animal Welfare and the International Fund for Animal Welfare �Business of the Year� award for 2010. Co-founders Mark and Mo Constantine were awarded OBEs for services to the beauty industry in the New Year�s honours list 2010. Lush currently has over 800 shops worldwide and are present in over 50 countries, with manufacturing sites across the world.

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