In a boost to animal welfare activists looking to get livestock out of cramped cages, Burger King will be the first major U.S. fast-food chain to give all of its chickens and pigs some room to roam.
On Wednesday, the world's second-biggest burger chain pledged that all of its eggs and pork will come from cage-free chickens and pigs by 2017, hoping to satisfy rising consumer demand for humanely produced fare and increase its sales in the process.
Other companies have made similar but less broad announcements this year, part of an industrywide shift to consider animal welfare when buying food supplies.
"Even if you're buying a burger, you want to buy it from someone you like
and respect," said food industry analyst Phil Lempert, who writes a daily
industry newsletter. "It's proven that consumers are willing to pay a little
bit more for fairness, whether it's to humans or animals."
"So many tens of thousands of animals will now be in better living conditions," said Wayne Pacelle, president of the Humane Society of the United States, which has been pushing Burger King and other companies to adopt similar policies. "Numerically, this is significant because Burger King is such a big purchaser of these products."