"The medium is the message."
- Marshall McLuhan

A few weeks ago while working out on a stationary bike at 3AM in my 24-hour gym, I noticed the brightly colored tattoo on the upper left arm of a young woman who was sweating profusely while doing her own workout on an elliptical machine.

I now regret not approaching her to ask the meaning of that tattoo.

A few days ago, I received an email message from an Australian friend which read:

"We had our 269life tattoos put upon ourselves yesterday - they are all 269."

I immediately recalled the gym memory of where I first saw that same message.

I then went to the World Wide Web to search the meaning of '269 Life'.

I crash landed at this website:

I was soon directed to this Israeli video:

* * *

Many historians believe that Harriet Beecher Stowe's "Uncle Tom's Cabin" was the book that began America's Civil War. Upon welcoming Stowe to the White House shortly after having delivered his 'soon to be forgotten' Pennsylvania address, Lincoln said, "So you're the little woman who wrote the book that made this great war."

I believe (having lived during the before and after) that Arlo Guthrie's "Alice's Restaurant" was the song which ended the Vietnam war.

And now? There is a new movement: 269 LIFE.

"If one person, just one person does it they may think he's really sick...And if two people, two people do it, in harmony, they may think they're both faggots and (if) three people do it, three, can you imagine, three people... They may think it's an organization. And can you, can you imagine fifty people a day, I said fifty people a day? They may thinks it's a movement."
- Arlo Guthrie

Robert Cohen

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