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June 12, 2005
After 60 years of ridicule, Vegan is the New Black
(PRLEAP.COM) Even though the word Vegan is considered a taboo, dirty
word by the UK tabloid newspapers, veganism is reaching out and
inspiring people all over the world like never before in it�s 60 year
Tony Bishop-Weston Author of �Vegan� by Hamlyn says "A journalist from
one of the top UK tabloids told me that their editor had banned them
from using the word �vegan� as it was too scary for their readers. All
health and beauty stories have to be dumbed down to use the word
vegetarian instead of vegan. �Herb tea� was also on the taboo list."
"The lack of an amiable vegan in a major TV soap and the apparent UK
tabloid decision to reserve the word vegan for crowd control and shock
tactics may be the only 2 things stopping a tidal wave of veganism being
unleashed" says Tony.
The Vegan Society report a threefold increase in applications to use
it�s internationally recognised vegan trademark symbol that identifies
authentic vegan products.
Last year Ford and Toyota in the USA targeted vegans recognising them
through focus groups to be at the epicentre of their targeted
Following the World Health Organisation urging world Governments to
promote the eating of more fruit and vegetables, now environmental
organisations are confirming that reliance on animal protein is
completely unsustainable. We no longer have enough land or water to
prioritise feeding cows before people.
One of the largest contract caterers in the world after Compass, and
Sodexho, Aramark, surveyed 100,000 US college students. 24% said vegan
dishes were important to them beating even the lastest GI craze. Only
18% wanted low-carb dishes on the menu.
A whole host of celebrities have recently come out of the closest and
joined vociferous vegans such as Moby, Andre Benjamin and Benjamin
Zephaniah. With respected sportsman such as Austrailian Cricket ace Greg
Chappell singing the praises of veganism and a vegan even running for US
presidency (Dennis Kuchinich) the whole world seems perched on the point
of critical mass for change.
There are more Vegan cookbooks out at the moment than you can shake a
stick at, the Supersize Me director Morgan Spurlock�s girlfriend, even
Moby the rock star has a cookbook out.
Despite the fierce competition "Vegan" a healthy but decadent and very
innovative new vegan cookbook by Tony and his nutritionist wife is still
number 1 bestselling Vegan cookbook on Amazon.co.uk and recipes from the
book have been featured on the BBC website.
"When you reach a point when even the straight laced guardians of the
establishment such as the BBC start posting up vegan recipe sections on
their websites then we know an epidemic of enlightenment is not far
away" predicts Bishop-Weston.
The real key to change was manufacturers and retailers finally realising
that you didn�t have to be vegan to want to buy vegan products. There is
a whole complex list of inter related reasons such as health,
environment, allergy issues, religion, animal welfare, improved taste
and availability that have effected consumers� buying habits.
Prior to The Vegan Society�s Diamond Jubilee there was one vegan
festival a year (in London) now vegan festivals and events to celebrate
World Vegan Day on 1st of November are springing up all over the world.
We started with vegan sausages and vegan pork pies, now delicatessens
sell vegan caviar and champagne and chemists sell vegan condoms. Vegans
even have their own Vegan Internet TV channel � veggievision.
Position Of American Dietetic Association on Vegan Diets
5 A DAY - USA http://www.5aday.com/ - UK
BBC - http://news.bbc.co.uk/1/hi/sci/tech/3559542.stm
The UN survey points out that it takes 7,000 litres of water to produce
100 grammes of beef, as opposed to 550 litres to produce enough flour
for a loaf of bread.
Vegan Society http://www.vegansociety.com
World Vegan Day http://www.worldveganday.org
Vegan Websites http://www.for-vegans.co.uk
Vegan Awards http://www.vegan-awards.org.uk
Vegan TV http://www.veggievision.co.uk/
Vegan Trends http://www.newscientist.com/channel/life/mg18625025.700
Vegan Chocolate http://www.plamilfoods.co.uk
Vegan Fish and Melting Cheese http://www.redwoodfoods.co.uk
Vegan Cookbook http://www.vegan-cookbook.com
Vegan Nutrition http://www.news.foodsforlife.org
Latest Vegan News http://veganworldwidenews.blogspot.com
Vegan Recipes at The BBC
USA - http://www.soystache.com/vegevents.htm