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Haley & Samantha's Amazing Milk Experiment

Haley & Samantha's Amazing Milk Experiment

"Science is nothing but developed perception, interpreted intent, common sense rounded out and minutely articulated. "
- George Santaya

The dairy industry claims that the consumption of chocolate milk will improve athletic performance.

It has always been Notmilk's position that the consumption of dairy products congests users by producing histamines, then mucus. The histamine-mucus reaction often takes 10-12 hours, so that what one eats for dinner will affect
the following day's level of congestion.

Somehow, dairy's multi-million dollar budget has helped to induce the United States Department of Agriculture (USDA) to help promote their position in America's public schools, despite the fact that it is illogical and not based upon real science.

In addition to enlisting USDA to help market their unhealthy products, milk industry marketing geniuses have formed a partnership with the National Football League (NFL) to promote chocolate milk as the perfect drink for athletes.

Do you imagine that there will be even one NFL game next season in which Gatorade or water is replaced as the drink of choice during time outs? I'd pay just about anything to see Milk-Mustache admen Ben Roethlisberger or Michael Vick doused with buckets of chocolate milk during post-game sideline celebrations. Roethlisberger and Vick once posed for milk mustache ads so as to influence children who look up to athletes as role models, although neither one is anybody's modern-day hero.

Two Massachusetts high school students decided to test whether the dairy industry's position was correct or whether the Notmilk position was credible. They applied the scientific method to their research, and designed a two-phase double blind study which would once and for all end the controversy. They asked this question:

Does dairy consumption aid or hinder athletic performance?

Haley and Samantha then recruited ten classmates to participate in their study which included a pre-dinner questionnaire, a timed quarter-mile race, dinner, a
sleep over (so that no other foods or snacks were consumed to compromise their results), a morning after questionnaire, and a morning after quarter-mile time trial.

The ten students were randomly assigned to one of two groups. Group number one ate a meal of pizza and were served ice cream for dessert. Group number two ate Chinese food with fruit for dessert.

Two weeks later a reverse-phase of the study was performed. Those students who ate the dairy dinner were now served the Chinese food. Those students who ate the Chinese food the first time were served the dairy meal.

RESULTS

The pre-meal self reports regarding congestion were virtually identical. Those subjects who consumed a dairy meal reported a fifteen percent increase in congestion ten hours after eating the dairy meal when compared to those who had eaten the non-dairy meal.

Powerful results which confirm the Notmilk position. Bad news for the dairy industry.

As for the time trials...those students eating the dairy experienced a statistically significant three percent increase in race times when compared to the persons who had consumed the non-dairy meal.

While three percent satisfies a statistical measure for scientific significance, it may not seem overwhelming to a naive layman, so allow me to explain what three percent means in an athletic contest.

By their own admission, students eating the dairy meal reported that they felt more congested than those eating a non-dairy meal.

When one looks at the signature race of most American track meets, one finds the mile to be the most popularly followed distance. In 2010, thousands or more milers are capable of running a 4-minute mile. Only a handful of the world's greatest runners are able to run a mile in a time of 3:53. The difference between 3:53 and 4 minutes is three percent.

Ask yourself what one step on defense might mean in a basketball game, or what one step faster might mean to a potential goal-scoring forward in a soccer contest.

It took two high school students to debunk the dairy industry's phony representation by their magnificent scientific study.

To congratulate Haley and Samantha:

ha1eymay@yahoo. com

ATTENTION MEDIA: For interviews, please call Haley's dad (Chuck) at: 978-465-1112

Haley and Samantha have confirmed the words of 17th century philosopher Thomas Hobbes:

"Science is the knowledge of consequences, and dependence of one fact upon another."
- Thomas Hobbes

Robert Cohen
http://www.notmilk. com


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