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Dairy Industry Hoisted by Own Petard

How a Lie Became Truth; Liars Exposed

by Robert Cohen

Today's expression is: "Hoisted by one's own petard."

Hundreds of years ago, the petard was an explosive device used in naval battles. Often, a premature detonation would literally blow a ship out of the water so that the yeoman hoisting the petard would suffer the consequences of his combative action. Interestingly, the original meaning of petard was that bodily function resulting in both disagreeable sound and smell from the rear end of the violator. In this sense, this colorful phraesology can appropriately be applied to America's dairy industry.

In May of 2007, the Physician's Committee for Responsible Medicine (PCRM) was successful in their effort to have the Federal Trade Commission (FTC) put an end to the dairy industry's dishonest representation that drinking milk resulted in weight loss. That put an end to the phoniest of claims made in recent milk mustache advertisements.

The "lie" has been repeated so many times in advertising, magazine articles, television and radio news reports, that it has become a part of the collective psyche and culture of the intentionally misinformed consumer. How did that lie actually begin?

There are 250,000 journals on planet earth. Some are quite good. Some are very bad. Some are extremely biased. I rarely pay attention to the heavily marketed studies published in the Journal of the American College of Nutrition. This journal was founded by and is controlled by America's Dairy and Milk Industry. I refer to the JACN as the "Whore's Journal."

The first president and director of that journal was Dr. Greg Miller. I've debated Greg three times; twice on radio and once on the Fox Health News channel. Greg has milk flowing through his arteries and veins, and is one of the most powerful men employed by the dairy industry.

Although Dr. Miller no longer is the journal's President, his name continues to appear on the masthead as a contributing editor. The most recent issue (May, 2007) contains a study claiming that Americans are not satisfying their calcium needs. Uh, huh.

The etiology of the drinking-milk- results-in- weight-loss lie can be found in a 2002 publication: Calcium and weight: clinical studies. Journal of the American College of Nutrition, 2002; 21(2): 152Sâ'"155S. The senior author of that study is a name long associated with dairy industry funding, Robert Heaney. I first wrote about this dairy whore nearly seven years ago in October of 2000:

http://health. com/group/ notmilk/message/ 310

Thanks to PCRM's legal efforts, the dairy industry has been hoisted by its own petard.

Of course, JACN publishes biased milk studies, and has the financial support of hundreds of millions of dairy dollars. Which leads us to witness an enormous surprise...

Funny thing happened on the way to the milk forum.

A few months before the dairy industry began to advertise their most notorious lie: Drinking milk results in weight loss...

The Journal of the American College of Nutrition, (Vol. 24, No. 3, 210-216, 2005) reported the results of a most curious weight loss study which compared soy milk consumption to cow's milk consumption.

Scientists concluded that Soy milk use (over a 12-week period) resulted in greater weight loss than than cow's milk use.

How could these dunderheads have blundered and allowed the truth to be told? Beats me! How about that!

Robert Cohen
http://www.notmilk. com
i4crob@earthlink. net

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