John Robbins, Author of The New Good Life, Diet For A New America, and many
This past week, California Governor Arnold Schwarzenegger signed a bill that
will essentially prohibit, starting in 2015, any egg from being sold in the
state that comes from caged hens. This bill became law 20 months after a
majority of California voters approved Proposition 2, making it clear that
concern for the living conditions of livestock is no longer the province of
animal rights activists alone.
Recognizing how widespread concern about the humane treatment of farm animals
has become, the California Milk Advisory Board has recently ramped up its
10-year "Happy Cow" advertising campaign with a new series of ads proclaiming
that "Great milk comes from Happy Cows. Happy Cows come from California." These
ads are now being shown across the nation.
Consideration for the plight of animals is a central part of the American
character. It is an essential part of who we are as a people. The "happy cow"
ads are an insult to the legitimate humanitarian concerns of millions of people.
As consumers, do we want to reward this sort of behavior with our hard-earned
Abraham Lincoln was speaking not only for vegetarians or for animal rights
advocates when he said, "I care not much for a man's religion whose dog or cat
are not the better for it."