Practical Issues > Animals for Entertainment > Rodeo Index

10 May 2005

Dear Friends,
I want to give you an update on SHARK's campaign to end Campbell Soup's sponsorship of rodeos. First, while the web site address is still good, we are changing the name to We don't want to leave any doubt that we are talking about Campbell Soup, and not some other company or individual named Campbell.

Within the last few weeks we have made two more written overtures to Campbell. The first attempt was after we received a list of so-called "humane rules" from the Professional Rodeo Cowboys Association (PRCA). These rules are a joke, loaded with redundancies to increase their number and gaping loopholes that render them completely worthless. We wrote to Campbell's to point out the public relations nonsense they really are. Campbell's attempt to hide behind these ridiculous "rules" is outrageous. Predictably, Campbell's has not responded.

Next, we wrote to Campbell after Nevada's state veterinarian publicly declared that steer busting, the most brutal event in the PRCA, would not be allowed in Nevada because it was too cruel and caused too many injuries. That is the position of all but a handful of Western states. Clearly, steer busting is not something an ethical company would support. Again, Campbell's chose not to respond.

What makes this issue so infuriating is that Campbell Soup makes such an issue of proclaiming its high ethical standards, as you can see by going to Campbell simply can not proclaim enough its supposed position at the pinnacle of the corporate ethical heap. The truth, however, is quite the opposite. Our site has the story of how Campbell's chairman of the board got nailed for ripping off tenants at an apartment building he owned. Campbell president Doug Connant's secretary has often promised that he would call us back. He doesn't. Our latest Campbell's contact was Professor Donald Stewart, a member of the board of directors. Professor Stewart is a visiting professor at the Harris School of Public Policy at the University of Chicago. I had a brief phone conversation with Professor Stewart this morning, and while he was cordial, he was unwilling to discuss the controversy other than to say he would pass my sentiments along to Campbell's decision makers.

I should mention that our Tiger video truck spent some time outside the professor's very nice apartment building located near Lake Michigan in Chicago last Sunday night. Predictably, the graphic images of horrific rodeo animal abuse left Chicagoans' mouths hanging open. We can't say for certain that Professor Stewart saw the truck, but we can state that many people in his neighborhood did, and our LED signs urged Stewart to take a stand. Unfortunately, he is unwilling to do so.

Where do we go from here? We are going to make some moves on both the East and West Coasts. On the West Coast, we will set up an ongoing display at the 3rd Street Promenade in Santa Monica, which is an international tourist attraction. The Promenade was an important component in the fight to end Pepsi Cola's bullfight sponsorship a few years ago. If you are willing to take part in this action, please call SHARK West Coordinator Pat Vinet at (949) 422-9288 or email her at

On the East Coast, the Tiger will soon be visiting Campbell Soup headquarters, and more importantly, associated targets to be named later. If you would like to be part of protests and other activities in this area, please contact me by E-mail:
Kindest Regards,

As always, please feel free to contact Campbell Soup President and CEO Doug Conant and share your thoughts.

Mr. Doug Conant, President and CEO
Campbell Soup Company
1 Campbell Place
Camden, NJ 08103-1701

And/or contact Campbell's Board of Directors by emailing or calling toll free (800) 210-2173.

Please consider donating to SHARK today and help us in our efforts to end rodeos, hunting, bullfighting and other forms of violence against our animal friends!SHARK
PO Box 28
Geneva, IL 60134

Fair Use Notice and Disclaimer
Send questions or comments about this web site to Ann Berlin,