As the rituals of summer kicked off this weekend, a hidebound annual tradition once again took to the streets. With the Calgary Stampede approaching, animal rights activists are trying to raise awareness about rodeo cruelty.
This year, they're hoping for a less aggressive response from skeptical passersby and the wandering public.
"Every year, animals are hurt, killed and scared out of their minds for the sake of entertainment. That's what we want to see end," said Jeremy Thomas, who has been protesting against the rodeo for a decade. He was one of eight protesters who turned up for the event, which was organized over the Internet. "People seem to think of us as extreme but we're very normal and reasonable. It's just that we don't want to see animals suffering."