News Index > Sortable News 10/06 - now > December 2011
New Harris Interactive poll shows vegan eating doubles since 2009
With numerous groups pushing Meatless Mondays, Tofurky Tuesdays, or other campaigns to cut back on meat one meal or day per week, The Vegetarian Resource Group wondered how often Americans are eating vegetarian meals. In order to find an estimate, VRG commissioned Harris Interactive' to conduct a national telephone poll.
Seventeen percent of Americans stated that they "don't eat meat, fish, seafood, or poultry at many of my meals (but less than half the time)" and 16% don't eat these foods at more than half of their meals (but not all the time). Thus, 1/3 (33%) of the country are eating vegetarian meals a significant amount of the time (in addition to vegetarians)! This is certainly good news for companies producing vegetarian foods. No wonder why so many restaurants have added vegetarian options.
In a 2008 Vegetarian Resource Group national telephone survey, 40% said when eating out they often order a dish without meat, fish or fowl. For those of you trying to get a handle on the population very interested in vegetarian foods, though not vegetarian, it appears to be 30% -- 40% of the country.