News Index > Sortable News > December 2006
POM Juice Contaminated by A.R.M.

December 19, 2006

Campaign Against Animal-Testing Company Escalates

Los Angeles: A communiqué received by the North American Animal Liberation Press office claims that four hundred and eighty seven bottles of POM Wonderful Juice have been contaminated on the Eastern seaboard of the United States. According to the anonymous statement, "those who drink the contaminated juice won't die like the animals in pom labs, but the diarrhea, vomiting and headaches will hopefully send a strong message that people will no longer allow innocent defenseless animals to be tormented and killed for a health juice". Calls to POM about intended actions to protect its customers have not been returned.

POM Wonderful Inc. has been steeped in controversy ever since People for the Ethical Treatment of Animals (PETA) discovered that the health juice company is using animals to test pomegranate juice in oxygen deprivation studies in newborn mice. The company also severes the arteries of rabbits to study erectile dysfunction. PETA has asked POM to join Naked Juice Company and other conscientious manufacturers who do not test on animals.

Animal rights activists in Los Angeles, where POM Wonderful is based, have engaged in demonstrations in the neighborhoods of top company executives, including the company�s owners Stewart and Lynda Resnick. During one of several pickets, the husband of one POM executive brandished a fireplace poker at activists; at another, activists were assaulted by neighbors. Local Santa Monica police refused to arrest those who perpetrated the assault - despite videotaped evidence, which police later confiscated.

Several activists have been served with restraining orders by POM, and criminal charges have been filed for using a bullhorn. A website created by local activists called was taken down when POM Wonderful's legal team put pressure on the server host. On October 31st of this year, Santa Monica Police Lt. Beautz obtained a fraudulent search warrant, which the Press Office has obtained, allowing the unlawful search and seizure at seven homes of local activists. No arrests have been made.

To read the full communiqué, visit:
More information on PETA�s campaign against POM Wonderful is at

North American Animal Liberation Press Office
(818) 932-9997

"When a person places the proper value on freedom, there is nothing under the sun that she will not do to acquire that freedom. Whenever you hear a person saying he wants freedom, but in the next breath she is going to tell you what she won't do to get it, or what he doesn't believe in doing in order to get it, he doesn't believe in freedom. A person who believes in freedom will do anything under the sun to acquire...or preserve his freedom."-- Malcolm X


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