October 03, 2005
International Day of Action against Joseph, reports

Detailed demo reports with photos from last week's international anti-fur day of action against Joseph on Sept 24th are now online at http://www.caft.org.uk/joseph/dayofaction.htm

The day was a big success, with demos in Tokyo, Paris, Cannes, London, Dublin and New York. Text versions of the report from each demo are below, and then a list of addresses to contact Joseph Ltd to register your protest.

Japanese activists protest outside Joseph in Tokyo. http://www.caft.org.uk/joseph/dayofactiontokyo.htm

Japanese activists joined the campaign against Joseph for the first time when they held a protest outside a branch of Joseph in the capital, Tokyo (Joseph Aoyama, 4-21-26 Minamiaoyama, Minato-Ku, Tokyo, 107-0062  Tel·Fax 03 3408 6181)

It was an effective action, with flyers and posters in both Japanese and English. Activists had translated the Joseph flyer into Japanese and displayed it as a poster.

The demo was reported in the media, here is a report from AP.

An anti-fur activist shouts a slogan " No Skin Off, " holding up a mock carcass of fox with real fur, during an anti-fur demonstration in Tokyo , Saturday, Sept. 24, 2005. The activists said they will hold the protest in London, New York, Paris and Cannes Saturday.

Paris activists join Joseph day of action. http://www.caft.org.uk/joseph/dayofactionparis.htm

About 20 activists from "Fourrure Torture" held a demo in Paris, outside Joseph's shop, (Joseph, 14 Avenue Montaigne, Paris, 75008, Tel: 01 47 20 39 55). The famous capital of love and fashion tries to make fur come back.

This Joseph store is located on Avenue Montaigne, a very fashionable part of Paris close to the Champs Élysées and Arc de Triomphe. A lot of luxury and designer shops are located around this place.

Fourrure Torture activists shouted slogans denouncing the torture of animals for fur. Singing loudly, the protesters could have their message heard by the passers-by. They shouted "Fourrure torture, Joseph complice de la torture" ("Fur Torture, Joseph accomplice of torture").

We could talk to the Joseph manager, but they stayed on their position. They did not care about the suffering of animals.

If you need more information about the fur trade in French, please go to www.fourrure-torture.com

Paris activists join Joseph day of action. http://www.caft.org.uk/joseph/dayofactionparis.htm

About 20 activists from "Fourrure Torture" held a demo in Paris, outside Joseph's shop, (Joseph, 14 Avenue Montaigne, Paris, 75008, Tel: 01 47 20 39 55). The famous capital of love and fashion tries to make fur come back.

This Joseph store is located on Avenue Montaigne, a very fashionable part of Paris close to the Champs Élysées and Arc de Triomphe. A lot of luxury and designer shops are located around this place.

Fourrure Torture activists shouted slogans denouncing the torture of animals for fur. Singing loudly, the protesters could have their message heard by the passers-by. They shouted "Fourrure torture, Joseph complice de la
torture" ("Fur Torture, Joseph accomplice of torture").

We could talk to the Joseph manager, but they stayed on their position. They did not care about the suffering of animals.

If you need more information about the fur trade in French, please go to www.fourrure-torture.com

London Demo Report http://www.caft.org.uk/joseph/dayofactionlondon.htm

Around 40 activists took part in the London protests as part of the international day of action. We decided to split up into 3 separate groups, in order to cover as many Joseph shops as possible during the day, and to stop police breaking up our peaceful protests as they have tried to do in recent months.

At about 12 noon, simultaneous protests began:

At the Richmond store (See left) in South West London, (Joseph, 28 Hill Street, Richmond, London, TW9 1TW, Tel: 020 8940 7045), at St John's Wood in North London, (Joseph, 21 St. John's Wood High St, London, NW8 7NG, Tel: 020 7722 5883), as well as their store at Notting Hill in West London.

Police turned up to all three demos, and while the protests continued normally at Richmond and Notting Hill, at St John's Wood police overstepped their powers yet again and the protest was made to stand well away from the shop. Not to be outdone, the protesters simply disbanded, ...and regrouped to begin another demo at Joseph's shop in Covent Garden, ( 15 Floral Street, London, WC2E 9DH, Tel: 020 7240 1199). Here the police turned up but the protest continued and shoppers began to avoid Joseph in large numbers.

Meanwhile back at Joseph's in Richmond, activists continued to demonstrate and hand out leaflets as a line of police looked on. After an hour and half, they moved on to the next shop.... Joseph's in Knightsbridge (Joseph, 16 Sloane Street, London, SW1 9LQ Tel: 020 7235 1991), a rather up market part of the capital. Police were waiting, and began to try to impose conditions to limit the protest, which continued in spite of the harassment.

Meanwhile the group from the Notting Hill Joseph finished the demo there and made their way to one of branches of Joseph in South Kensington. (Joseph 77 Fulham Rd, London, SW3 2DY, Tel: 020 7225 3335). After 10 minutes, the police imposed conditions to move the demo away from the shop, so the protesters began another demo just a few yards away at another branch (Joseph, 74 Sloane Avenue, London, SW3 3DZ, Tel: 020 7591 0808). After another 10 minutes, the police again imposed conditions. This time the group travelled a bit further, losing the police, and held a protest at the Kings Road branch (Joseph 53 Kings Road, London, SW3 1QN, Tel: 020 7730 7562), where the demo resumed as normal.

Elsewhere the group at Sloane St moved off to begin yet another protest at the Fulham branch, (Joseph 299 Fulham Road London, SW10 9QH, Tel: 020 7352 6776). With the police tied up elsewhere at Kings Road and Covent Garden, this demo remained unhindered for some time.

The group at Kings Rd now took a short bus journey to Sloane St, to replace the other protesters who had only left the shop a few minutes before, much to annoyance of the staff who had thought the demo was over.

It was now almost 5 hours since the day began, and with some protesters going home, the remaining 25 or so disbanded and regrouped at a cafe to plan the next phase. Up to now we had avoided demos at Joseph's London Flagship store in Bond St (23 Old Bond Street, London, W1X 3DA, Tel: 020 7629 3713), where a riot van of police had spent the entire day guarding the shop.

We divided into two groups of about 12, the first group starting a protest at the shop, while the others waited in reserve. At first the police who had been waiting were unsure what to do, and the demo continued for about 10 minutes while they waited for reinforcements. When they arrived, they arrived in force, and after a day spent chasing us around the streets of London, they were in a bad mood, several told us so very loudly.

They immediately moved in and grabbed posters which they considered offensive (skinned animals), and then tried to move us away from the shop. Our reaction was to march down Bond St, chanting Boycott Joseph, Fur Trade Death Trade, and handing out leaflets.

Closely pursued by police, we marched in the direction of yet another branch of Joseph just off the other end of Bond St (Joseph, 28 Brook Street, London, W1Y 2PD, Tel: 020 7629 6077)

As we did so the second group were just arriving at the Bond St store, and several police were seen running back down Bond St in the direction of the shop.

Later the group at the Brook St branch moved round the corner to hold a short demo at a branch of Kurt Geiger, a national chain of fashion shops selling real fur boots, which has recently been targetted by activists in Manchester. However the staff at Brook St soon had another demo to contend with as the second group arrived to protest outside the shop.

Eventually we called it a day, over 6 hours since the start of the day of action. Eleven separate branches of Joseph in London had seen protests during the day, several had been demo'd more than once, and thousands of leaflets had been distributed. Despite the police behaviour, it had been a very successful day.

Later we were delighted to learn of Joseph protests in 5 other cities around the world.

Dublin activists join international day of action  http://www.caft.org.uk/joseph/dayofactionDublin.htm

For the International Day Against Joseph, a group of dedicated activists returned to Joseph at department store Brown Thomas in Dublin (Joseph Ltd at Brown Thomas 88 - 95 Grafton Street, Dublin 2, Ireland, Tel: 00353 1 605 6655) where we had another very noisy, and effective, demo.

We were chanting on megaphones, which attracted a huge crowd, and displaying our banner and graphic posters. Most people were supportive of our campaign. Activists handed out hundreds of leaflets and informed the public, that had gathered around us, exactly why we were here. Another successful day.

We let Joseph know, as we always do, that we will keep coming back until they cut their ties with murder.

GLOBAL DAY OF ACTION AGAINST JOSEPH IN NEW YORK CITY
http://www.caft.org.uk/joseph/dayofactionewyork.htm

The day began with a demonstration at the posh Saks Fifth Avenue department store where Joseph has a concession (Joseph at Saks, 5th Avenue, New York, NY 10012, Tel: 212 940 4034). Members of Win Animal Rights joined other New York and New Jersey anti fur campaigners to send a message to both Joseph and Saks.

Shoppers were horrified by the gruesome posters of bloody mutilated animals as protesters marched with their signs and banners, along Fifth Avenue for close to a mile, to the location of Joseph's flagship store on trendy Madison Avenue (Joseph 816 Madison Avenue, New York, NY 10012, Tel: 212 570 0077).

One of our favorite activists, Toodie, greeted each and every person who passed the picket line, offering them literature asking for a boycott of Joseph's until they stop selling fur products. Many promised that they would honor the boycott as well as call Joseph to ask them to stop selling fur products.

After being greeted and flyered, shoppers walked along the picket line as they may their way up Madison Avenue. As always, shoppers who dared cross the picket line to shop in Joseph's met with a chorus of loud voices and the pointing fingers of the enraged activists. "Your Money, Your Fault........Your Vanity, Your Fault.......Blood Money, Your Fault" These chants were shouted at each and every shopper that entered or departed the store. Our photographer captured images of customers that will be published in the WAR "Fur Hall of Shame" website. We plan to make it very uncomfortable to shop at Joseph's until all the fur is taken off their racks and out of their shop.

At the end of the protest line, fashion conscious shoppers, tourists and new students from local universities stopped at WAR's literature table where they stood in shock as they viewed a DVD of fur bearing animals being cruelly beaten and mutilated and eventually skinned alive. In many cases shock turned to tears as people were educated about the brutal truth of what it takes to put fur on Joseph's racks. WAR took the opportunity to display materials about their upcoming Hurricane Katrina Relief Efforts. Many expressed an interest in joining future demonstrations. The heat is about to be turned up on Joseph in NYC.

A note of interest: Since WAR has been doing regular protests at both Joseph and Dennis Basso, both on Madison Avenue, we have noticed that other Madison Avenue designers have chosen to voluntarily remove fur from their windows. Could it be that they have read our literature or seen our bloody posters and have had a change of heart? Possibly....or maybe they just want to make sure that the highly vocal and WAR collective doesn't pick them next.

Please show your support by contacting Joseph and asking them to stop the sale of all real animal fur.