Members of PETA (People for the Ethical Treatment of Animals) demonstrate on the catwalk during Just Cavalli's Spring/Summer 2007 women's collection during Milan Fashion Week September 27, 2006. REUTERS/Stefano Rellandini
MILAN - Five anti-fur protesters stormed Roberto Cavalli's flamboyant fashion show on Wednesday, unrolling posters saying "Cavalli = cruelty" on the catwalk before they were dragged away by security staff.
Cavalli's sports-themed show for his Just Cavalli label had opened with a live brass band dancing on a mock football pitch, followed by models in broad-shouldered cropped jackets and thigh-skimming dresses to a backdrop of electronic score boards.
Amid the colourful parade, it took security a while to realise the animal rights activists were not part of the show.
The protesters belong to animal rights group PETA (People for the Ethical Treatment of Animals). Three of its members had also crashed the Burberry fashion show on Monday, shouting "Burberry fur shame".
PETA won notoriety in the fashion world in the 1990s with adverts of nude supermodels accompanied by the slogan "We'd rather go naked than wear fur".
But since then, fur has steadily crept back into fashion magazines and onto the catwalks.
"Cavalli is our target because he has described himself as an animal-lover but he has about every animal out there in his collection," PETA's Vice-President Dan Mathews told Reuters by phone. He was one of the protesters at the show.
Mathews said PETA representatives had also met with designers during the fashion week to show footage of fur farms and convince them not to use fur.