If it hadn't been for a demonstration by an animal rights organisation
at a Hemant Trivedi fashion show in New Delhi a few years back, the
designer would probably never have decided to boycott the use of
Recalls an activist who was part of the protest: "Hemant Trivedi was
showcasing his leather creations when we all jumped onto the stage
shouting slogans against use of leather. Though he was very upset, he
did not stop us then.
As fate would have it, he happened to be on the return flight with us
and came to us demanding to know why we tried to disrupt his show. We
showed him footage of tanneries and slaughter houses supplying
leather. Shocked, he instantly pledged to boycott leather and help
create awareness against its use."
The approach may have been radical, but it worked wonders for
garnering public support. Any wonder social organisations are now
discovering the influence of unconventional public campaigns for
grabbing mass attention?
Feels Jayasimha, a functionary of an international animal rights
organisation that has been organising such demonstrations in Lucknow
and Kanpur, "Making headlines for serious social issues is not easy.