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(AU) Duck producer in trouble over 'false claim' ads

CONSUMER authorities are suing Australia's largest duck producer after activists filmed its ''open range'' ducks crowded into dirty pens, some of them covered in faeces with their wing-stubs caught in metal grates.

Pepe's Ducks, which slaughters more than 70,000 birds each week and whose founder was runner-up farmer of the year in the New South Wales Farmers Association in 2010, has been accused of false advertising by the Australian Competition and Consumer Commission.

It objects to its use of the label ''grown nature's way'' and a picture of a duck walking across a lawn towards a pond, with hills in the distance. Emma Hurst, of Animal Liberation, applauded the ACCC for acting, but said the RSPCA should urgently investigate the welfare conditions at a leading Victorian supplier, Luv-a-Duck.

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full story:
http://www.theage.com.au/national/duck-producer-in-trouble-over-false-claim-ads-20120711-21we6.html

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