Animal Friends Croatia and IFEEL call for sustainable diet, healthy life
and a positive point of view
IFEEL VEGAN
- Fitness Bootcamp
trainer and hip-hop artist IFEEL on ads announcing the ZeGeVege Festival
Hip-hop artist IFEEL creates music to give his voice to the voiceless
beings we call animals. His intention is to help express the inner life of
animals, to help unveil and end their misery.
For many years, IFEEL
ran a music therapy program for abused and neglected children in order to
help them express their deep emotional suffering through music. This
experience had later greatly helped him show the emotional suffering of
animals through hip-hop music. Most of IFEEL's songs are written from the
perspective of animals.
''I am outraged by the way we humans treat
animals. Most of them have been reduced to a number on a production line.
The ways in which they are exploited and abused are incredibly cruel. It's
horrible. By degrading these wonderful creatures we devalue life itself,
denying and suppressing and our own animal nature instead of accepting and
respecting it,'' IFEEL explains.
On his upcoming studio album, IFEEL
brings forth a colorful collection of stories: an emotional letter to his
dog Flash, abuse of animals in factory farming, appreciation of animals for
people who respect and nurture them, dog fights, animal testing.
On
the ZeGeVege Festival, IFEEL will perform his latest song ''Ja sam Rea'' for
the first time. This is a song he wrote in response to the killing of
healthy dogs and cats in June 2012 by veterinary inspectors in and around
Zagreb, and in memory of all the victims and their families.
The ads
''IFEEL VEGAN'', featuring the rapper who has already performed twice at the
ZeGeVege Festival, will appear on August 23, 2012 in Zagreb, Samobor,
Zapresic and Velika Gorica as the official announcement for this year's
ZeGeVege Festival. Their positive message is that to be vegan means to be
fit, healthy, positive and compassionate!
The photo for the ad was
taken by Krume Ivanovski, Nives Spajic was in charge of makeup, while Maja
Zaklan of Design Studio Zale designed the ad.
Dragan Surlan, whose
stage name is IFEEL, has earned his degree in psychology in the United
States. In addition to working in his profession, he acquired valuable
experience and thorough knowledge of the functioning and strengthening of
the body as a trainer at 24 Hour Fitness, a leading fitness center in Los
Angeles, and then as a personal trainer. In his work, he devoted a special
attention to the holistic approach to body. He was the first fitness trainer
to start Fitness Bootcamp in Croatia – a comprehensive, effective way to
'awaken' and strengthen the body. Along with a unique exercise program, a
healthy diet and powerful motivation, the program includes: discovering and
maintaining motivation, holistic body care approach, elimination of toxins
from food and the environment, exercises for stress reduction, rewarding the
body and various talks about adopting and maintaining habits that improve
the overall quality of life.
The healthiest diet is a diet based on
fruits, vegetables, grains and legumes, without products of animal origin.
As IFEEL says himself, ''A vegan diet gives me enough strength, health and
energy for a physically active lifestyle. It feels good to be fit, healthy
and compassionate,'' he adds: ''I invite you to the ZeGeVege Festival 2012.
See you there!''
The project is supported by the Zagreb City Office
for Agriculture and Forestry, Arto, Europlakat, Print Grupa and FARM – Farm
Animal Rights Movement.
More information can be found here:
www.prijatelji-zivotinja ,
www.zegevege.com ,
www.MusicIFEEL.com and
www.ZagrebBootcamp.com
More information and high-quality ads at:
http://www.prijatelji-zivotinja.hr/index.en.php?id=1423
Bernard
V. Franolic
Animal Friends Croatia
www.animal-friends-croatia.org
facebook: Animal Friends Croatia,
ZeGeVege Festival